Privacy Statement

Last Updated December 12, 2024

This Privacy Statement explains what information we collect and what we do with your information. As for why we do these things:

Scope

We at Lynch Medical Consulting (LMC), LLC, doing business as ACLS Academy, respect the privacy and confidentiality of your personal information. This Privacy Statement explains how and why we collect, use, and disclose your personal information safely and securely and how you may exercise your rights concerning your information. The information below summarizes our policy, procedures, and practices further described in this Privacy Statement.

This Privacy Statement applies to Personal Information collected or processed by or on behalf of LMC via its websites, social media pages (the “Site”), mobile apps (“App”), and other platforms that link to this Privacy Statement.  For purposes of this Privacy Statement, “Personal Information” means any information from which an individual may be identified alone or in combination with other information.

Information We Collect

Personal Information

“Personal Information” means information that we can use to identify or contact you. 

Information You Provide to Us 

  • Personal Information: For many of our interactive tools, donation system, and other services, you may provide personal information, such as:

    • Name

    • Mailing Address

    • Email Address

    • Phone Number

    • Gender

    • AHA Account Number

    • Device Information

    • Education and Professional Certifications

    • Other personal information you voluntarily disclose

  • Payment Information: If you decide to donate to us or purchase courses or other products or services from us, we may collect payment and identity verification information, including contact information and payment method. If you pay using a credit card, we and our third-party payment processor may collect financial information such as credit card number and expiration date.

  • Marketing Communications: We collect personal information you may provide concerning customer testimonials, surveys, promotions, marketing events, trade shows, webinars, conferences, customer research, feedback, or a similar event or occurrence.

  • Social Media: We may monitor and collect information from interactions with our social media accounts, which are operated by third parties, posted on our accounts, or linked to us on third-party operated social networks or other web offerings (such as Twitter, LinkedIn, Facebook, Instagram, TikTok, or Google). Our Services include social media features, such as the Facebook Like button and widgets, the Share This button, or interactive mini-programs that run on our site. These features may collect your IP address and which page you visit on our site, and a cookie may be set to enable the feature to function correctly. Social media features and widgets are hosted by a third party or hosted directly through our Services. Privacy governs your interactions with these features; notice the company provides them.

Usage Information

We collect information about your browser or device interacting with the Services. Automatically collected information may be combined with other information we collect about you to improve our services and our marketing, analytics, and site functionality. This information includes:

  • Computer or mobile device information you use to access our Services, including:

    • your IP address

    • the hardware model

    • operating system version

    • mobile network information

    • location information

    • other information that identifies your computer or device

  • User interaction information:

    • We log information about your use of the Services, including information such as:

      • the type of browser you use

      • loading and access times

      • pages viewed and features accessed

      • the page you visited before navigating to our Services

      • whether you have started or completed the use of an offering

      • other events that occur while engaging with our Services

    • Links: We also may keep track of how you interact with links on the Services, such as in emails, third-party services, and client applications

    • Email read receipts: If we send you a communication, such as an electronic mail, we may collect available information regarding your receipt and review of such communication.

  • Cookies, etc.: We and our service providers may use cookies and similar technologies to automatically collect and store other information about your visit to or use our online services. We may later associate the usage and other information we collect online with Personal Information about you (See also the Cookies, Tags & Remarketing Pixels Section below).

  • Mobile Analytics: When you interact with us on your mobile device, our mobile analytic software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. This information allows us to understand the functionality of our mobile software better. We do not utilize the information we store within the analytics software concerning personally identifiable information you submit within the mobile application.

  • GeoLocation Data: If you have enabled background location services on your mobile device, we may collect the data about you in the background even when you do not have the AHA application open. You may turn off location services anytime by changing your mobile device settings. Independent of your device, the IP address we collect through your use of our Services, as described above, may indicate information about your location.

How We Use the Information We Collect

We use the information discussed above in several ways, such as:

  • Processing purchase transactions;

  • Verifying your identity (such as when you access your account information);

  • Preventing fraud and enhancing the security of your account or our online services;

  • Providing you the services you request;

  • Responding to your requests and communicating with you;

  • Managing your preferences;

  • Performing analytics concerning your use of our online services, including your responses to our emails and the pages and advertisements you view;

  • Providing you with tailored content and marketing messages

  • Operating, evaluating, and improving our programs (including developing new products and services; improving existing products and services; performing data analytics; and performing accounting, auditing, and other internal functions);

  • Complying with and enforcing applicable legal requirements, relevant industry standards, contractual obligations, and our policies;

  • Performing any of our contractual obligations; and

  • For any other purposes that we may specifically disclose at the time you provide or we collect your information.

Consent

When required by applicable law or regulation, we will ask for your consent before processing your personal information.

What We Disclose to Others

We may share the information we collect from and about you within our organization and with certain third parties. For example, we may share your information with:

  • Credit card processing companies to process your payments 

  • Service providers provide us with certain services or perform services on our behalf, such as professional advisors, business support, web hosting providers, information technology providers, payment processors, event service providers, direct mail and email distribution providers, analytics and market research services. These service providers are only permitted to use your personal information to help us offer our services to you and not for any other purpose;

  • Our other Sites bring you improved service across our extensive range of products and services when permissible under relevant laws and regulations;

  • Other organizations we work with to provide services, research, products, or programs;

  • Other third parties to comply with legal requirements such as the demands of applicable subpoenas and court orders; to verify or enforce our terms of use, our other rights, or other applicable policies; to address fraud, security, or technical issues; to respond to an emergency; or otherwise to protect the rights, property or security of our customers or third parties;

  • Any third-party entity that acquires or merges with us as part of a merger, acquisition, consolidation, restructuring, or the sale of substantially all of our shares and assets in connection with bankruptcy proceedings, reorganization, or any other change of control.

Links to Third-Party Websites

LMC may provide links to websites owned or operated by others ("third-party websites"). When you use a link online to visit a third-party website, you will be subject to that website’s privacy and security practices, which may differ from ours. You should familiarize yourself with the privacy policy, terms of use, and security practices of the linked third-party website before providing any information on that website.

Changes to This Privacy Statement

We may change this Privacy Statement from time to time. When we make material changes to this Privacy Statement, we will inform you by appropriate means, such as posting the revised policy on this page with a new “Last Updated” date. We encourage you to periodically review this page for the latest information on our privacy practices. You may be asked to agree again to our Privacy Statement or other terms, even if you have already decided to accept them because there were changes. Any changes to this Privacy Statement will become immediately effective when posted unless indicated otherwise. If the updated Privacy Policy is not acceptable to you, your sole recourse is to stop using and accessing our services.

Information Security

We take the security of the personal and financial information you provide to us very seriously and take reasonable measures to safeguard it, consistent with our Privacy Statement. We comply with the Payment Card Industry Data Security Standards ("PCI DSS") for financial transactions and with other laws and regulations applicable to the information we collect from you.

What are my privacy rights?

Subject to certain limitations, you may have the right to:

  • Request access to Personal Information about you.

  • Request correction of the Personal Information that we hold about you.

  • Request erasure of Personal Information about you. Note, however, that we may not always be able to comply with your request for erasure for specific legal reasons, which will be noted to you, if applicable, at the time of your request.

  • Object to processing of Personal Information about you where we are relying on a legitimate interest (or those of a third party), and there is something about your particular situation that makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. 

  • Request restriction on the processing of personal information about you. You can ask us to suspend the processing of Personal Information in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.

  • Request the transfer of Personal Information to you or a third party.

  • Withdraw consent at any time when we rely on consent to process your personal information.

If you need more information or would like to exercise your rights, you may send a request using our Contact Us link.